Paying for College

Facebook has become both a social giant for college students and a marketing giant for colleges and universities trying to recruit them. The State University of New York College at Plattsburgh hired a public relations firm to create a Facebook application which allows them to reach potential students outside the areas they normally target. With a relatively low cost to the college, the application which challenges students to send in viral type pictures and video may catch on and prove a good move by the small college. The ultimate hope is that prospective students will see the sights and sounds of Plattsburgh which may ultimately peak their interest and get them thinking about attending a college they otherwise may never have thought about before.

SUNY Plattsburgh is not the only university that is using Facebook to attract students. Many other colleges and universities are creating applications to appeal to the masses.